Every fashion style or product existing in the market has a lifecycle. It goes through different stages of cycle starting from introduction, experiencing growth, reaching the height of popularity, then decline and then finally, it becomes obsolete. But there are some exceptional classic styles in the market that withstand the test of time and still thrive, defying the tradition. On our 21st Anniversary, we celebrate those 21 everlasting and timeless lingerie styles that have never failed to enchant the consumers with their beautiful features and qualities. Here is a sneak peak into the timeless styles in lingerie by various trendsetters of the lingerie industry.
DUCHESS BY LIBERTINA
In the 1940s, Libertina launched few phenomenal lingerie styles that are still a favourite among consumers. The Duchess bra is one of those styles, which is a super fit, cotton poplin bra crafted with circular stitching and open work seams.
The rounded cups offer more support and a fuller fit, making this bra a perfect choice for everyday wear. Initially, this bra was only available in white but now it has more colour variations such as black and skin. It caters to a wide range of sizes from 32-46 band size and A to D cup size. It’s current price range is 285-315 INR.
EMPRESS BY LIBERTINA
This bra style, also launched in the 1940s, is a full coverage bra that makes you feel confident and comfortable. Empress style features daintily embroidered fuller cups for a curvy silhouette.
It has broad cotton and elastic straps and wide sides providing full support to the bust. Its curved contour bands on the bottom will never wilt, pinch, twist or hurt your delicate skin.
The Empress bra is currently available in different colours, white, black and skin and in sizes 32-46 and A to D cup sizes. It’s price ranges from INR 285-315 depending on the size.
PRINCESS BY LIBERTINA
Since 1940, the year when the ‘Princess’ style was launched by Libertina, the product has seen a large volume of sales.
This bra style offers seams that uplift a high neck, a broad bottom band and broad non-stretchable straps to give a fuller and more supported shape to the wearer. It has a criss-cross feature at the front, which is fused with a satin piping and filigree detailing that offers excellent form.
This 100 per cent cotton bra was initially available only in white but now it is also available in black and skin colours. It is available in a wide range of sizes with 32 to 46 band sizes and A to D cup sizes at a price range of 285-315 INR.
CLAUDETTE BY TRIUMPH
This popular and strong selling basic style offers contemporary styling in a functional range and is still a favourite among consumers. It is made up of 95 per cent polyamide and 5 per cent elastane that fulfills all the demands for fit, figure enhancement and comfort. Claudette is a full coverage style with extra features that provide excellent cup separation and support.
Other features include shiny cups with elastic net band crossed around the breast. Unlike the older times, this style is currently available in various colours like black, skin, white, burgundy, smoky green, and chestnut. This caters to 34 to 40 C, 32 to 40 D and E bra sizes and is currently priced at INR 949.
DOREEN BY TRIUMPH
Doreen bra was introduced in 1966 and still remains the world’s best selling bra since the last 50 years. The USP of this product is the delicate Raschel lace with a fully elasticised frame and power net side panels with wide adjustable elastic shoulder straps. Doreen consists of three seams to give the right lift and coverage in the bust area.
This bra is specially designed for larger bust sizes to provide maximum support. It is non-wired, non-padded and is made up of 80 per cent polyamide, 13 per cent elastane and 7 per cent cotton. It is available in colours such as burgundy, black, skin, brown, blue, and white in sizes 34 to 40 C, 34 to 42 D and E and 36 to 44 F and G. It is currently priced at INR 1399.
AMOURETTE BY TRIUMPH
This iconic style was conceptualised in 1954 in co-operation with haute couture house Maggy Rouff Paris.
In 1990, the first Amourette full lace bra made using polyamide, elastane and polyester was introduced and it became an instant global hit. Many different versions of this style were launched with significant modifications and it never failed to charm the consumers.
The latest version was launched in December 2017 with a revolutionary magic wire technology to provide extra comfort, flexibility, support and also a beautiful silhouette. Amourette bra is now available in red and grey colours catering to 32-36 B, 32-38 C and D sizes. It is currently priced at INR 1799.
KRUTIKA BY TRYLO
Launched in 1992, this bra offers full coverage with X support and is made up of 100 per cent cotton. It has a broad elastic, cushioned straps made up of lycra-invista material to provide utmost comfort and prevent irritation. It also has high sweat absorbing capacity that keeps you dry all day long irrespective of the season.
In the 90s, this bra was only available in C and D cup sizes but now it is available in sizes starting from 30 to 40 band sizes and C to J cup sizes and in a variety of colours such as black, coral, maroon, etc. It is priced at INR 370. Another modified product of this style called ‘Krutika Plain Strapless’ has been added to the collection by Trylo, which consists of detachable transparent straps. It is available in D cup with band sizes 32 to 40 and a variety of colours at INR 395.
Krutika Chikan by Trylo
Krutika Chikan by Trylo is a 100 per cent cotton embroidered bra for full cover, X support and ultimate comfort. This style has remained popular for a very long time and it still remains a desirable product among consumers.
The broad elastic used in this style offers the best support and perfect shape to the wearer. It is a non-wired, non-padded full coverage bra that consists of cushioned straps that prevents any kind of irritation.
It is a great product that can be worn everyday and it is available in colours such as black, white and skin. It has wide range of sizes starting from 34-56 band sizes and B-I cup sizes. It is priced at INR 410.
NAMRATA BY TRYLO
This iconic style by Trylo still remains a favourite among consumers. Namrata by Trylo is made from superior quality, skin-friendly cotton fabric, which has high a sweat absorbing capacity that keeps you dry all day long, irrespective of the season.
It is full coverage bra that consists of a unique broad elastic that provides proper support to the bust and adds durability to the product. This style is currently available in C cup size and 30-52 band sizes.
Trylo also offers a variety of colours in this style such as Black, Coral, Maroon, Raspberry, Skin, and White. It is priced at INR 300.
QUILT BY JULIET
Quilt bra by Juliet is another timeless product that has been offering comfort and style to the wearer since over 40 years. It is a full coverage bra made up of 100 per cent cotton to provide utmost comfort to the wearer all day long.
It consists of broad straps that gives proper support to the bust and provides a flattering silhouette. This product style is available in basic colours such as black, white and skin and in a range of sizes from 32-38. It is priced at INR 345.
SHRISHTI BY JULIET
This style by Shrishti is a favourite among consumers for its unique bust support that provides a proper silhouette to the wearer.
The cotton fabric allows air flow and keeps you dry and comfortable even in the hottest of seasons. It is a non-wired, non-padded full coverage bra that features broad detachable straps to provide proper support to heavy busts.
This product style is available in a variety of colours such as wine, purple, magenta, black, skin, and white in sizes starting from 32- 42. It is priced at INR 495.
CHANDERKIRAN BY GROVERSONS
Launched in the 1960s, Chanderkiran is a conical shaped bra also known as the ‘bullet bra’. It is a 100 per cent cotton, seamless and non-padded bra that provides perfect fit and support to the wearer.
Because of its awesome features, this product is still a favourite in the market. This full coverage bra comes with different variations in elastics and fitting options with a wide range of colours such as nude, white, black, mauve, coral, and pink.
It is available in band sizes 30-44 and B-C cup sizes. It’s current price range is INR 149 to INR 156.
ANAMIKA BY GROVERSONS
Anamika by Groversons is a regular wear bra that is still going strong in the market for its high quality and comfort.
It is a full coverage, seamless, non-padded bra made up of 100 per cent cotton to provide utmost comfort and shape to the wearer.
This comfortable bra is perfect for teenagers as it provides required support and shape needed during the adolescent years. This product style is available in colour such as black, white and coral. It caters to size range of 30-44 B and currently available market at the price range of INR 120-132.
LONG LENGTH SLIP BY RED ROSE
The long length slip from Red Rose, manufactured almost 23 years ago marked a turning point in the lingerie industry. According to the research carried out in the market years ago, there was a big gap for pure cotton slips that can be worn under kurtis, salwaar kameez and long tunics.
The demand of the product still remains high as the salwaar kameez has now been replaced by kurtis as every day wear for Indian women. This cotton hosiery Nighty and kurti slips is currently available in around 40 colours such as black, white, skin, pink, yellow etc. The current market price range for nighty slip is INR 350 to INR 500 and for kurti slips, the price range is INR 160 to INR 300.
CROSSFIT BY MAIDEN BEAUTY
The Crossfit style bra was launched by Maiden Beauty in 2002. This full coverage soft cup bra is made up of super fine cotton blend fabric that keeps your body cool throughout the day.
The unique feature of this product is the cross over elastic at the centre and integrated panels on the back side of the cups that provide full support and lift to the heavy bust and prevents sagging.
This product is currently available in various colours such as pink, garnet, skin, black, and white with range of sizes such as 32-50 band sizes and B-I cup sizes. It is available at MRP of INR 510.
ENCIRCLE BY LOVABLE
This bra style was manufactured in 1996 and since then it has undergone various modifications, keeping the style alive and fresh for the consumers. Encircle is a non-wired full coverage, classic lace bra with a sensual neckline. It has a gorgeous cut and sew with all lace straps. It is made of cotton-lycra fabric and imported stretch lace.
The luxurious lace on the cups and rigid love rings offer excellent side support. The new version of this product style is now available in colours such as navy, white, cream, red etc. It caters to band size range of 32-42 and B-C cup sizes. It is currently available at INR 795.
TUMMY TUCKER BY BODYCARE
Tummy Tucker was launched by Bodycare in 1998 and it became one of the most successful products across the country. It is made up of cotton and polyamide to provide utmost comfort to the wearer while simultaneously providing a slimmer and toned mid body region.
This shapewear is still a favourite among the consumers for its great quality and look. You can wear it under a skirt, kurti, saree or any kind of dress. This product is now available in different assorted colours such as skin, black etc in size range of XL-3XL. In market, it is priced at INR 400.
SUDHA BY SONARI
This phenomenal product from Sonari has been in the market for more than 40 years now and still the demand has not deteriorated at all in these years. Sudha by Sonari is well known for double cloth fabric make, which was initially known as Astar.
The product style is still the same as it was years ago except for minor changes in hook, eye or elastic and the rising demand is due to the unchanged state of this iconic style. This bra style is now available in 35 different colours such as black, skin, white, etc and in size range of 30-44. This product started with a price point of INR 25 way back in 80’s but now its price range in the market varies from INR 160 to 655.
SALWAR KAMEEZ BRA BY DAISY DEE
A Salwar Kameez is a three piece Indian traditional dress that comes with a long top, which is paired with different styles of bottoms such as chudidar, patiala or a salwar and a flowing garment called dupatta. Daisy Dee came up with the Salwar kameez bra as a solution for crease lines popping from the inside onto the dress. Launched in 2005, the salwar kameez bra is fabricated using skin-friendly materials like superior yarn, imported hook and eye, special elastic bands and many other innovative materials. In this bra style, the cup is merged into the material of the body to avoid the appearance of creases that come with sewing.
This bra style is now available in various colours such as white, skin, black, maroon, red, pink and carrot. Sizes available in this bra style are 30 to 44. Its price ranges from INR 150 to 400.
TEENAGER FROM BELLEWEARS
Belle Wears Pvt Ltd introduced the Teenager bra in the year 1985. It is specially designed for growing girls and exclusively crafted with100 per cent cotton as its base to provide proper comfort, shape and support to the wearer, in her growing years.
It is a full coverage bra specially to support budding breast, which then results in natural growth of a girl’s body. Even after several fluctuations in the market, the demand for this teenager bra has stayed intact. This product is now available in two different strip choices. The one with the cotton strip is available in sizes 30 to 44 at price point of INR 124, whereas the one with the elastic strip is available in sizes 30-44 at price point of INR 134. Both the pieces are available in 8 different colours such as white, black, skin, maroon, red, etc.
SULEKHA BY MYBRA
This bra style by Mybra has been selling in the market since more than 25 years. Sulekha by Mybra is a padded non-wired bra providing full coverage with soft foam pads that accentuate your bust.
It also consists of cross support to provide proper support to your bust. It features chikan embroidery, which gives a classic look to the style. This classic is currently available in white, peach and black colours in size range of 30-40. It is priced at INR 320.