Blackberrys, a popular menswear-clothing brand launched #BangOn, its new innerwear range this season. In recent times progressive Indian men not only want to look good on the outside but also are becoming more and more conscious about their appearance underneath. Hence this idea took flight and Blackberrys new launch came into play. The product designs are quirky while being comfortable. The fabrics used are a blend of finest Suprima cotton and Lycra. The range is currently exclusively available at select brand outlets.
On the auspicious occasion of Valentine’s Day, women on the streets of Delhi were interviewed about their preferences when it comes to men’s innerwear. The video capturing the funny and witty answers has reached over 2.1 million views on Facebook and over 6 lakh views on YouTube.
With this insight, and to create a virality quotient, Grapes Digital worked with MensXP.com to execute a VOX POP for #BangOn campaign. The campaign was promoted across all social platforms like facebook, twitter, Youtube and instagram
Blackberrys has been present in the Indian market for over 25 years. It has a big product line including shirts, trousers, suits, khakis and others. It has a presence in over 200 exclusive brand outlets, besides 1000+ multi-brand stores, and retailers such as Shoppers Stop and Lifestyle
