Walmart-owned Myntra is offering customers additional discounts on their purchases if they choose their ‘no return’ policy. This move is in an effort to bring down a huge amount of returns. The online player offers free returns and exchanges. Myntra gives an option of ‘make (the product) non-returnable’ during check out and also get an extra discounts, which varies according to products.
Most products of lifestyle, electronics, home décor, apparels, etc., can be bought through this offer. As a part of the cost saved on reverse logistics is shared with customers, the scheme is set to help the fashion portal and also benefit the customers.
Amar Nagaram, who heads Myntra-Jabong, said that they are constantly innovating to augment their customer experience while shopping on their platform. Hence, they keep experimenting with new features frequently and scale them based on user adoption and performance.