New York City based women’s intimates brand Adore Me expands its offline presence by opening up a new store at Hamilton Place Mall in Chattanooga, Tennessee.
Spread across 7000 sq ft, the new store consists of mannequins of all sizes and colours and product offerings in the complete size range of petite to plus. The interior décor of the store reflects the brand’s signature design featuring a soft, peach coloured space with light touches of wood.
The store also consists of an innovative technology element, a 3D body scanner that will help people choose their perfect size. The vast spaced store includes 9 fitting rooms, each designed with two spaces like a wedding dress fitting room to accommodate the sales associate coming in while the customers can change in peace.
There is also a consultation desk where the customers can get help to select the right fit and shape for their body type in a relaxed, intimate setting. There is also a bar with refreshments and snacks in the fitting room area.