Fashion brand Balenzia is passion driven…passionate towards their product, people and the planet. They believe that they have a responsibility to give back to society.
Their initiative, ‘Joy of Giving’ aims to touch and improve lives. In a world where nearly a billion people struggle every day to cover and protect themselves from extreme weather conditions, their campaign ‘Joy of Giving’, helps address this challenge. Each time a pair of Balenzia socks is purchased, a pair will be donated to the lesser fortunate.
The campaign started this year, is a first-of-its-kind initiative by any men’s fashion brand. Oxfam India has partnered with them in this initiative. They support Oxfam in their motto “Right to Life with Dignity for All” and they hope this initiative helps contribute towards it.
Commenting on this initiative, Rahul Gupta, Director, Balenzia says,
“There’s nothing more satisfying than bringing a positive change in someone’s life. Each time you buy a pair of Balenzia socks you bring happiness to someone’s life. A small modification in your purchase can make a big difference and spread happiness around you.
As a company, we are passionate about making a difference to the world. Now, our customers can also experience the same joy and feel-good factor of having contributed to making a difference.”