India’s Leading Lingerie brand Enamor launched its exclusive flagship store at Oberoi mall Goregoan Mumbai.
The store is located at the city’s popular shopping mall. The new shop has allot new concepts in-store, which is designed to make the shopping experience more convenient. One of its central point being customers that use the changing rooms, have a switch where at a click of the button a sales representative is there to help you, making the experience more comfortable and convenient. The two door main entrance of the store allows you to have a glimpse of the latest collection available in store as Enamor will be continuing to showcasing their new collections on their mannequins which is smartly placed at the center of the store as soon as you walk in.
The stores new concept also features a true lingerie approach to a woman’s needs focusing on fit and comfort, and on second, the range of bras are organized according to the size and neatly tucked away in drawers making the lingerie more accessible to the customers and easier for them to pick out their size.
The new Enamor lingerie store is designed in such a unique way, they have provided ample of space for every customer to walk through each collection achieving the freedom, comfort and privacy as they browse through their products without disturbance. The store provided a really cool and modern atmosphere. The collection was split into three sections for women starting from lingerie, sportswear and homewear across the different floors in the venue. We focused mainly on the women’s lingerie which was the largest collection being showcased. We were genuinely blown away by the quality, style and budgeted price of all of the products.
The store consists of one floor and features all their latest fashionable collections including their existing daily collections. In addition to underwear, the store also offers sport- and homewear. Enamor has recently launched their exquisite AW 2017 lingerie collection boasts of beautiful rich key colors such as red, marsala, wine, purple, blue, peach and black and gold. It is such a beautiful palette and each item really focused on detailing comfort such as embroidery and lace. Not only were these pieces undoubtedly on trend, fashionable and made with such a high quality. Coordinates include a brief with embroidered side inserts.
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Gokaldas Intimatewear Private Limited was created as a joint venture between Gokaldas Images Private Limited and Barbara of Paris, France in 2001. GIPL launched the brand ENAMOR in 2003, to present a range of lingerie exclusively made for the Indian woman. Today, Enamor has expanded its distribution to over 3000 MBOs, 350 counters across chain stores in Shoppers’ Stop, Westside, Lifestyle, Pantaloons, Reliance Trends, Central and 11 of its own exclusive EBOs, with a network of more than 50 distributors.
The design process starts with analyzing international trends, understanding need gaps of consumers and delivering the best fitting product for different body shapes. Enamor is the only company in India that offers multi-size fits and wearer trials to ensure that every style meets the Indian body requirements.
At Enamor, they constantly strive to design styles that meet global standards and keep up with the ever-changing consumer tastes. Their goal is to create lingerie that makes every woman feel confident and stylish, as lingerie is the most intimate expression of herself. With Enamor, she can take home an experience that lets her feel fabulous inside and out, every day.
