One of the leading manufacturers and exporters of female innerwear, Bodycare Creations Ltd., launched their men’s innerwear range. Titled BODY X, this exclusive range of innerwear brings together new age fabrics and international styles, all in an attempt to offer a whole new comfort to the users of the product. Targeted at today’s men, the range looks at providing a wide selection of comfortable yet stylish vests, briefs and trunks. The collection was unveiled over a ramp presentation at The Leela Ambience Hotel, Delhi on the 1st of August.
Combining comfort, versatility and innovative design, Bodycare has turned one’s personal style statement into an attractive and affordable wardrobe option. Through Body X, the brand aims at strengthening its already strong presence amongst male and female consumers.
Speaking about the launch Mr. Sanjay Dawar, Director Bodycare India, mentioned “Some people turn to innerwear for a comfortable and self-affirming feeling. However,Bodycare is a brand for men and women who simply seek an option that makes them feel good about themselves and their bodies.Through Body X, the brand strengthens its product portfolio and is all set to conquer the male innerwear market. We at Bodycare, are dedicated to designing garments around the individual body needs, no matter what shapes and sizes they are. We always strive to craft our products to deliver comfort, shape and style to everybody.”
Established in the Year 1992, Bodycare as a brand of repute in the innerwear industry today, has a strong presence in the arena of comfortable, stylish and intimate innerwear for women and men. This fashion house offers a complete range of inner and outer bodywear products such as Bra, Panty, Camisoles, Shorts, Bikini, Leggings, Capri’s, Briefs etc., along with utility products such as tummy control panty, feeding bra & maternity panty.
BODY X as a category offers fashionable and comfortable range of products for the men folk, that includes Trunks, Briefs, Gym Vest and Regular Vest. The Company has advantage of producing this collection under its own state of the art factory with all imported machinery which would meet all international standards for quality.
