This Year, one of the leading manufacturers and exporters of innerwear, Bodycare Creations Ltd., for the first time, held an event named Showcase 2018 at The Royal Plaza, Connaught Place, New Delhi from 29th January to 31st January 2018. Retailers who are looking to stay ahead of the game need to continuously look at ways to improve shopping experiences and attract today’s newly empowered shoppers; and hosting such an event is just one way of creating a meaningful and lasting impression.
The goal of the event was to build business relationships with like-minded retailers. This event showcased Bodycare Creations’ products across various categories, bringing in some new products as well. It gave the retailers a firsthand look at some new and unique products. Around 465 retailers attended the event including the Bodycare Creations marketing team from Delhi and NCR. The event was headed by Bodycare Creations MD Mr Sanjay Dawar and the company’s Business Head of Marketing Mr Hemant Kumar Jaiswal and was also present to welcome their Chief Guest, Minister of State for Textiles, Shri Ajay Tamta.
The event was held in the prime location of New Delhi, which was travel-friendly for the retailers and was held from 10 am to 8 pm This three-day extravaganza was located right in the heart of New Delhi at Connaught Place, which is a bustling hive of activity. While being one of the city’s key financial and business centres, the area is also filled with all things cultural, from antique cinemas and toy shops to leading contemporary art galleries. The Royal Plaza is a deluxe medieval-style property with Indo-European architecture. Famous for its world-class hospitality and magnificent beauty, the hotel unfolds the most desirable lifestyle experiences to its guests. It has well-crafted interiors, multi-cuisine restaurants, a nightclub and a lounge bar making it ideal for leisure travellers. Business travellers can also choose this hotel considering its central location and five conference halls. The towering structure of this grand hotel leads guests to its lavish interiors and plush rooms. The lobby, with frescoes on the ceiling, a winding staircase and sparkling chandeliers is simply magnificent.
The Royal Plaza is located on the posh Ashoka Road and is also close to recreational establishments such as shopping malls,cinemas and restaurants.
This event was specially planned and dedicated to the retailers, so they could have a better viewing of Bodycare Creations’ entire range under one roof that also represents their best collections. All attendees networked and garnered a lot of information during the event creating a perfect platform for the retailers to exchange vital information and the company gained a lot of feedback as well.
The following collections were showcased at the event; Bodycare-Women’s Innerwear, Body-X-Mens Innerwear and Body Active—Sports Wear.
Bodycare Women’s Innerwear products cover a range of comfort wear bra, panties and camisoles. A wide variety of bras, such as basic comfort, t-shirt, padded bra, non-padded, seamless cup bra, sports, nursing, push up, and underwire. Leggings in a range of vibrant and Indian ethnic colours too are a part of the collection.
Body X—Mens Innerwear is an exclusive range of innerwear brings together new-age fabrics and international styles, all in an attempt to offer a whole new comfort to the users of the product. Targeted at today’s men, the range looks at providing a wide selection of comfortable yet stylish vests, briefs and trunks. Combining comfort, versatility and innovative design, Bodycare has turned one’s personal style statement into an attractive and affordable wardrobe option. Through Body X, the brand aims at strengthening its already strong presence amongst male and female consumers. A range of premium men’s innerwear, Body X is designed to delight and compliment the attitude of a man. This Body X Brief comes in 100 per cent Cotton Super combed cotton spandex fabric to provide you with all-day comfort. Body X Solid Trunks—this Body X Trunk comes in 100 per cent Cotton Super combed cotton spandex fabric offering all day round comfort.
Body Active-Sports Wear, is a comfortable, functional and stylish activewear catering to both men and women. The BodyActive shorts for men are available in casual styles such as the Bodyactive casual shorts. which make for the perfect sporty, casual wear with full ventilation for increased comfort. They are ideal for that workout session, a quick jog or a stroll by the beach; wear it at home or the gym alike. Bodyactive Track Pant—it’s a slick sportswear that combines casual comfort with moisture wicking ability. These cool Narrow Fit track pants come complete with an elasticated waist and drawcords, together with side pockets.
Bodyactive T-Shirts For Women – is an exclusive collection for your active life. Bodyactive Women Trackpant, are combed cotton comfortable track pants that lend a casual edge to your workout gear and keeps you cool as you sweat it out. It has a broad-ribbed bottom hem and elasticated waistband for that best yet comfortable fit. Amongst these excellent existing pieces, new prints such as digital prints for women’s innerwear, new sportswear and a new product range in men’s innerwear were also introduced. BodyActive for women offers trackpants and capris in sizes S, M, L, XL, and XXL.
Most retailers were of the opinion that the event went very well. They believed that almost every individual they interacted with was serious about business and had the intention to help the brand grow on the whole. They were amazed to witness all the collections under one roof i.e., Bodycare—Women’s Innerwear, Body-X—Men’s Innerwear and Body Active—Sports Wear.
About Bodycare Creations
Bodycare was established in the year 1992 by the name M/S Pawan hosiery manufacturing innerwear under the brand name ‘Bodycare’, a well-known name in the innerwear industry that has a pan-India presence and is also present overseas. The name Bodycare Creations Pvt. Ltd. was established in the year 2008. After this establishment, the brand has constantly been updating the designs and had already gained sustainability in the market in the mid-segment. Bodycare Creations is owned by Mr Sanjay Dawar, a man with high ambitions and strength, who always designed the products keeping comfort and quality in mind.