British lingerie brand Bravissimo that targets busty women, is set to open its first store in the US. The store will open in the Soho district of New York. jLL’s Michael Hirschfeld, along with Brian Hirschfeld and Amy Zhen represented Bravissimo in the deal.
Christopher Owles of Sinvin Real Estate said that SOHO is always any international brand’s first step into the US and the new store offers brand Bravissimo a perfect location as well as a full 25 ft of architecturally distinct frontage and a dramatic bi-level interior, which is in excellent condition.
The brand hopes to open the store at the base of the six-story 23-unit residential rental building between Prince and Spring Streets in Spring.
Bravissimo’s website states that the brand was founded in 1995 and since then its mission has remained to inspire women with big cup sizes to feel wonderful and celebrate their figures and offer a great choice of lovely styles to uplift busty women in every way.