Chinese jewellery store unveils SOLID GOLD underwear for Valentine’s Day

December 4, 2015 written by
unnamed (1)

Who says money can’t buy happiness? A jewellery store in Liaoning, north east China, has unveiled a lingerie set valued at 4 million Yuan (£400,000).

The costly set is hand-crafted and made out of solid gold.

Photographs of the set shows a two-piece set of intricate gold lace in a floral design.

A dark gem hangs from the point where the two cups of the bra joins up, while gold chains drape from the side of the bikini-cut knickers.

According to reports, it weighs a hefty 4 kilograms.

Some of the eye-catching briefs are being sold for a whopping 3 million yuan (£310,000), reportsThe People’s Daily Online.

Shoppers looked on as the stunning women, all wearing eye-catching underwear, walked down the red runway at the event inside a jewellery store.

One of the models was wearing a pure gold handcrafted bra with flowing chains and matching knickers. The whole thing weighed 700 grams.

It wasn’t just underwear on display at the show, stunning jewelled gowns and wedding dressing were also on display.

This is not the first time gold underwear has been sold in China.

In August this year – just in time for Chinese Valentine’s Day – a jewellery store in Liaoning, north east China, unveiled an underwear set valued at 4 million yuan (£400,000).

And it’s not just women who get these luxury items to wear. Gold shirts for men appeared at a fashion show in Xi’an, central China, earlier this year.

Gold is becoming particularly popular among the super-rich in China, who are gaining and spending fortunes on a staggering scale.

Some people use it to show off their riches, as it represents prosperity, completeness and wealth.

2B8AACED00000578-0-image-a-45_1440169613077

There’s no lining so the model sporting the underwear is seen wearing additional padding underneath the gold outfit.

Many visitors have expressed amazement at the underwear set.

One was even heard to exclaim: ‘It’s so bright it will illuminate the eyes of the blind’.

The lingerie set was unveiled earlier this year in Henan, central China, and has been on a road show since to promote the jewellery store.

2B8AAD4F00000578-0-image-a-53_14401698258042B8AAD1800000578-0-image-a-54_14401698386892B8C347000000578-0-image-a-52_1440169695580

It’s not the first time that gold underwear has appeared in China.

Earlier this year, golden lingerie worth £40,000 appeared on the catwalk at a fashion show in Xi’an, central China.

There were also gold shirts for men at the show.

The appearance of gold lingerie at the show was inspired by another set of underwear exhibited at a jewellery store in Wenzhou, south east China.

Fortunately for boyfriends who might be feeling pressured to buy the expensive underwear, it’s not for sale.

Instead, it’s a display only set that’s intended to show off the craftsmanship of the store.

Some have speculated that it’s probably not very comfortable to wear anyway.unnamed (3)

Share on FacebookShare on Google+Pin on PinterestTweet about this on TwitterShare on LinkedIn
Article Tags:
· · · · · · · · · · · · · · · ·
Article Categories:
Fashion
banner

Leave a Comment

Your email address will not be published. Required fields are marked *

Lace-n-Lingerie