Bollywood actress features in a new TVC for leggings by a leading intimate wear brand
Dollar Industries Ltd., which has forayed into fashionable female wear such as leggings, capris and inner wear under the brand name Dollar Missy, signed model and Bollywood sensation, Ms Chitrangada Singh as their Brand Ambassador in this segment.
“Dollar Missy, launched in the last quarter of 2014, is an evolving brand and we had been looking for a face, which could carry the brand image in the right spirit. Having met the Bollywood diva, Ms Chitrangada Singh, we knew she would be the best fit for the brand. She represents today’s elegant and vivacious woman who takes on the world, beaming with confidence. We have recently shot a new advertising campaign with her where she showcases our product style with loads of panache,” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.
“Dollar Missy leggings are quite fashionable and trendy. It is very comfortable as it is made of super soft special fabric and has vast array of shades to choose from. I am in love with the entire collection of Missy,” said Ms Chitrangada Singh, Brand Ambassador of Dollar Missy.
Dollar Missy has a wide colour range of leggings and leg wears such as shorts, cycling shorts, relaxed capri, trousers, pyajamas, and lounge pants. They also have trendy tee-shirts, racer backs, and affordable collection of innerwear that includes camisoles and panties.
The collections in leggings is made of 95/5 four-way stretch fabric, which is comfortable and ideal for party wear, casual wear and formalwear. The Dollar Missy products are perfect for everyday wear.
Dollar will have a 360 degree advertising campaign across print, electronic, outdoor and online media to promote this new commercial.