INVISTA’s CORDURA® brand and Cone Denim, a global leader in denim authenticity and innovation, are collaborating on a first of its kind, vintage-inspired selvage denim for the 50th anniversary of the CORDURA® brand. The new CORDURA® Selvage Denim is produced in Cone Denim’s legendary White Oak facility, drawing inspiration from its over 110-year history in textile production combined with 50 durable years of CORDURA® brand heritage.
“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “Both the CORDURA® brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating CORDURA® Denim technology is a great way to honour our mutual heritage and usher in new performance denims of the future,” she further added.
Produced on American Draper X3 Shuttle looms, this signature made-in-the-USA fabric is created through a collaborative development process between Cone Denim’s ‘Cone® 3D’ (Denim, Design, and Development) R&D team and the CORDURA® brand. By focusing these key elements within a scientific, yet creative environment, Cone Denim and the CORDURA® brand were able to take joint product innovation to the next level with both this initial signature launch and future developments in the pipeline.
“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like CORDURA® that shares the same values is a great fit for us,” said Kara Nicholas, vice president of product design + marketing at Cone Denim.