Eastman launched Naia™, at Premier Vision in Paris this September, a versatile cellulosic yarn, into the womens wear market.

Naia™, made from sustainably sourced wood pulp, creates comfortable and luxurious fabrics.

The inherent qualities of the yarn mean that any fabric made with Naia™ will have superior breathability and moisture management. Garments made from Naia™ are easy to care for, can be laundered at home, and have excellent wrinkle recovery and pilling resistance, all without compromising its luster and silky hand.

Naia™ is made from fully traceable and sustainably sourced wood pulp; Eastman holds FSC® and PEFC™ Chain of Custody certification. The cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. In addition, Naia™ has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint. Naia™ has a third party reviewed Life Cycle Assessment compliant with ISO14044 and is listed on the HIGG Materials Sustainability Index.

The garments on display at Premier Vision were inspired by upcoming fashion trends that the Naia™ team has identified as ideal applications for fabrics made with Naia™.

The first style, “barre noire,” highlights apparel that can go from the gym to the bar. “Sloungewear” is a new style of loungewear intended for sleep and restorative fitness. The final is “urban freestyle,” which pairs sport and streetwear aesthetics. Eastman will also be displaying innovative new fabrics from around the world that show that with Naia™ you get beauty, versatility, and sustainability without compromise.

With Naia™, Eastman demonstrates how sustainability can be an integral part of clothes that not only feel good but look good too.