The highly followed, Californian brand Eden Activewear has done it again – avoiding the mainstream trends by creating their own. Ever since Eden Activewear launched a year ago, they have strived to focus on originality. The three collections to date have always been nature inspired and feature the original photography of creative director Jennifer Cawley. Whether you are in the gym working out, layering on the slopes or protecting yourself from the sun while paddle boarding – this collection uses a premium stretch fabric that offers; SPF Protection, Moisture Wicking and Anti-Microbial features. Eden Activewear has Launched a Hawaiian ‘Aloha’ Inspired Collection of Kaleidoscopic Floral Prints.
The brand has a very loyal core group of followers in hometown Malibu in sunny California. Fitness icons like Gabrielle Reece, former Olympic Volleyball star and TV personality, and Mandy Ingber, celebrity Yoga instructor to Jennifer Aniston, Kate Beckinsale are devoted fans of the brand.