Enamor has won the status of being a SUPERBRAND

June 17, 2015 written by
LB80

Enamor has won the status of being a SUPERBRAND. Enamor, a brand which talks to the woman, a brand which has moved from Beautiful Inside to Transform Yourself platforms truly aiming to constantly answer the most intriguing question “what women want”
The Superbrand award is given away in 86 countries across the globe. In India, this year, about 2000 brands were shortlisted across all categories- FMCG, Cosmetics etc. 17000+ consumers give their opinion on the brands. Which are the brands they feel are “the best in class”. Totally only about 70 brands across all categories finally are awarded the Super Brand status. Enamor has been selected one of India’s most outstanding Lingerie brands. They received a net score of 6.60 out of 10 and are ranked amongst the top 20% of all brands across all categories in India.
Enamor has been crowned a Super Brand, the highest expression of a consumer’s confidence and trust in a brand.

We spoke to Ms. Sandra Daniels VP Marketing on this achievement

“Wedid it again, we spoke to thousands of women at large across India to understand- what is the Indian woman’s unique relationship with the bra and her body? What are the larger expressions of the Indian female body today? How do women imagine their bodies? How do fashion and clothing allow her to shape her sense of self? And many more such questions.” Quipped Sandra
Enamor understood the ‘special-ness’ they seek, they took a sneak peek into her world full of possibilities and opportunities, they understood her need for shaping her newer self through joy and hope, they love her reclaiming herself with her own chosen adjectives, they cherish the site of her desires, her premiumness, her self-rewarding nature, and are proud of her self esteem and her self – savouring experiences.

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