eptional quality and style with : rupaonlinestore.com

September 22, 2015 written by
RFL

Shri P R Agarwal, ChairmanRupa was set up by Shri P R Agarwal, as a part of his dream to establish his own hosiery company. The Company started as Binod Hosiery in 1979, but was renamed to Rupa & Company Pvt. Ltd. In 1995 as it transformed into a public limited company. Rupa has always moved with the times to become the leading player in India’s innerwear industry. It has adopted numerous ways and techniques to keep up with the evolving trends, including the e commerce. Rupa & Company Limited stands for design innovation and exceptional quality. The Company believes in the overall development of Indian innerwear industry through innovative designs, superior product quality, ability to create a sustainable business model, initiatives to nurture the in-house talent and zeal towards the healthy creation of stakeholders value.

RFL -  EXPANDORupa online store is the one-stop online shopping India clothes solution. They offer only quality wears those are stylish and designed according to the latest trends. Reviewing the look of Rupa’s online portal (http://www.rupaonlinestore.com/). This template has a confident, modern look with white background focusing attention on the red logo, and white text on red for the menu. The touch of Red Color is one of the most powerful elements of the design concept. Red color for example has the emotive impact on the viewer. Its secret is simple – it dazzles with its boldness, strength and excitement.

The top menu bar features tabs such as Home, Men, Women, New Arrivals, and Brands. Images of products below as seen through transparent layers of color, which lead into product pages. The homepage slider with large images and informative captions or names of collections in large fonts, leads to product pages with image zoom, slideshow, product description, price, brand, size, quantity, color, shopping cart and type. Clear and clutter-free easy to use navigation. Sign Up, Log in and Track your Order tabs are featured on the right top side of the page. All delivery are free if the single order value is more than Rs. 500/-. For orders below Rs. 500/-, they will charge a nominal shipping charge of Rs. 100/-

Rupa offers a wide range of products for both men and women of all age groups, which cater to all the sections of society like economy, mid-premium, premium and super-premium. Some of the major products include vest, brief, drawer, bermuda, capri, T-shirt, lounge wear, boxer shorts and sleep wear for men; and bra, panty, camisole and leggings women. Besides, the Company also offers exclusive products for the infants and toddlers like baba suit, bloomer and slip, in addition to lounge wear, bermuda and T-shirt for kids. Thermal wear is another major category that the Company caters to, the offerings include winter wear for both men and women.

For the buyers, the Rupa advantage is its quality and style. The Company is known for providing innovative designs and superior product quality at an affordable price range.

Rupa Frontline is their flagship brand contributing a major share to their total revenue. It is India’s largest selling brand with a legacy that spans over four decades. Rupa Frontline is the first Indian innerwear brand to have a celebrity endorsement and enjoys a strong presence across the nation.

Other brands in the Rupa basket that make significant contributions in the Company’s bottom-line are Euro, Bumchum, Torrido, Thermocot, Softline and Jon, followed by Hunk, Xing, Expando, Stretcho, and the like. Rupa & Co. offers a myriad of products under different brands for both men and women. While Rupa Frontline caters to the needs of men, Rupa Softline features products exclusively made for the womenfolk. Euro, Bumchums, Hunk, Jon, Xing, Air, Expando and Stretcho are other prominent brands under the Rupa banner that provide undergarments and casual wear for men; whereas Torrido and Thermocot presents thermal wear for both men and women.

Rupa follows a standard size for all its products available on retail stores, as well as the web. To aid the online buyers, size options are provided in ‘Centimeter’ (cm), so that they can determine their size correctly.

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