amanté, the leading intimate wear brand, is synonymous with quality and hence takes pride in delivering premium quality products backed by quality first.
After serving the discerning Indian consumer for over a decade, the brand undertook extensive research and deciphered that the choices women have in affordable, comfortable and good quality in everyday lingerie are limited. The brands in the Indian lingerie industry catering to these needs are a compromise for the consumer in either fit, style or feminity.
To tap into this aspirational and value conscious segment, amanté extended its promise of quality and style at a value offering leveraging through a newly launched sub brand – every dé by amanté.
every dé offers comfortable lingerie with an infusion of fashion and femininity at pocket friendly prices.
every dé product offering
Exuding a sense of comfort that’s effortlessly stylish and feminine, every dé brings in the right mix of fashion and function with its lingerie. The pocket friendly prices make it fit for every wardrobe, while the premium quality of the products make it value for money.
Specially designed to cater to a basic yet stylish lingerie wardrobe, the every dé product offering lies in a variety of silhouettes ranging from non-padded and non-wired cotton bras, padded t-shirt bras, and lounge bras that are deemed suitable for all day wear by a majority of the women across the country.
Addressing the functional needs in terms of lingerie, the product catalogue of every dé focuses on key features like extra support, modest coverage, shape contouring, soft shaping and everyday slip ons and with sizes ranging from 32B to 40D, the brand aims to cater to all intimate needs of a value conscious woman.
Extra Support: These bras make sure that you breeze through the day comfortably with all the support that you need! With details like the extended support panels that give a better shape, cradle support providing extra lift and support and the wide wings that smoothen the back bulges, these bras are created to offer the extra support just for you!
Everyday slip on bras are best for ease and comfort while lounging. The details like broad band for support, slip-on style for ease of wear, cotton rich fabric for maximum breathability, make you feel at ease anytime and anywhere.
Contouring bras are designed to give you a great shape and fit. The Shaper Slings provide better shape and contouring, sectioned cups offer lift and better support and contour panels help reduce spillage; these details create the bra that contours a great shape for you.
Modesty: All the bras under modesty make sure that they’ve got you covered, literally! With features like high neckline to reduce spillage, layered or padded cups for complete concealment and wide wings for support and smoothening, these every dé bras become essential when you want to stay modest and comfortable!
Soft Shaper: These bras are ideal for lounging; its broad wings offer a smoothening effect, the two-layered cups give a soft moulded feel and a light sling gives a soft shaping. These details become essential in crafting a lounge bra that also provides a smooth shape.
Market presence:
Shop for every dé through amanté exclusive brand stores, large format stores, multi brand outlets across India and leading online portals. every dé by amanté hopes to reach every woman’s wardrobe.
