Flipkart launches Metronaut to rule men’s fashion category

August 4, 2017 written by
Flipkart launches Metronaut

Online marketplace Flipkart has launched `Metronaut’, a private label in men’s fashion and accessories, as part of its foray into private labels across categories. The marketplace plans on launching multiple private labels in furniture, fashion and decor ahead of the start of the festive sale season.

The label currently has a selection of denims, t-shirts, shirts and accessories such as belts, wallets and sunglasses. It will be extended to include other products like footwear and backpacks. For Flipkart, men’s footwear is among the top-selling categories.

The platform launched a women’s private label in the ethnic wear category earlier this month.

Metronaut as a brand will be retailed by a single seller, RetailNet which has outsourced the manufacturing.

They believe that the brand will have a higher sell through due to lower returns as they have made sure that the sizing is standardised and better quality checks, and hence less discounting to clear stocks. Also the supply chain cost will go down. They will update styles every two months.

This comes close to a year after close competitor Amazon India launched Symbol, its private label of clothing for men.

Online fashion retailer Myntra which is a part of the Flipkart group has also been focused on growing the private label business to achieve profitability by FY 2018.

Flipkart launches Metronaut to-2 (1)

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