Flipkart to Go App-Only by September

July 16, 2015 written by
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When Myntra did it, it was a highly controversial move. But less than two months after the fashion e-tailer switched to an app-only strategy, parent company and India’s largest online retailer Flipkart too has decided to morph into an app-only player.

Flipkart will operate with only a mobile app from September, said sources familiar with the development.

Flipkart’s planned phase-out of its web presence indicates phenomenal traction among Indian consumers to make purchases through the mobile app thanks to exponential growth of smartphones and mobile internet.

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