Floret holds a retailer’s meet unveiling new launch

August 11, 2016 written by
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K.C. J. Lingerie’s is one of the most renowned names in the women’s innerwear business, and it’s brand ‘Floret’ is now a well accepted brand known for it’s fashion forward style and quality amongst the Indian middle class and lower middle class women. The annual retailer’s meet at Kolkata saw an even higher footfall than last year and was much appreciated amongst the attendees.

A day long exhibition displayed the wide range of all Floret products which included their regular range of bras, the fashion forward ‘F-series’, the ‘Pep-Up!’ collection as well as the latest Activewear addition to it. The Floret Retailer’s meet was held at The Golden Park Hotel near Park Street, Kolkata on the 10th of July.

With the growing requirements of the market and needs of their customers, Floret decided to launch the Activewear category earlier this year. The range consists of over 15 styles in cotton, cotton blends and cotton lycra ideal for active sports, yoga, dancing or even just lounging. The product category consists of Track pants, Pajamas, Capris, shorts and tee shirts each in 3 to 6 bright and fashion forward colors.

Keeping to the theme, this meet a series of happy prints were launched in the existing printed styles of the Pep Up range. Additionally, the 5 new bra styles were also launched within the range which include:

  • lacy minimizer style available in 3 fashion colors,
  • Underwire padded style available in 3 basic colors,
  • Padded style in 3 original floret prints,
  • Padded lacy style in three fashion colors,
  • Non padded low neck print bra,
  • T-Shirt bra with contrast trendy trims.

The new addition to their already running collection is perfectly in line to PEP things UP! The exhibition was concluded entertainment program.

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