GET IN THE MOOD with  loveheart2heart.In

August 21, 2017 written by
Now online - LOVEHEART2 HEART has followed a simple philosophy that is to create styles that are trendy and appeal to the young hearted. It has the global out look in terms of design and is built on simplicity and elegance.


LoveHeart2Heart is the brain child of Shalini Hinduja, who dreamed of bringing the provocative style and unmatchable flair of Victoria’s Secret to their own Indian Brand. With that as their start, the company was launched in 2012. Originally a pure play e-Com brand they started out selling on all major portals like Myntra, Jabong, Amazon and Snapdeal. In July 2016 they launched their own website

Reviewing The Website.

Its user-friendly interface brings a new level of clarity and efficiency to your browsing experience. The website is compatible with all the existing browsers. Open tabs don’t fail to open, nor does it freeze the browser or pull other pages down. The main background template is clean, sophisticated and white with the usage of crisp high-resolution image.  The pink and white template reflects femininity.  They update their website every once in a fortnight with new products & banners. You have the following categories on the page.  Home, About Us, Sleep,  Camisoles, Dresses,  Lingerie,  Sportswear,  Swimwear, Shapewear,  Babydolls,  & Gift Boxes. Each product selected is given a full footage of what the product will look like with descriptive, clear and informative product information.


The Collections

The designs are inspired by ideas sourced from visits to various parts of the world and their past 20 years experience in the sleepwear segment.

They have launched designs with every season across their categories. They started with sleepwear, shapewear and lingerie and have now forayed into swimwear and sportswear. In a short span, they’ve brought major categories within Lingerie to their consumers. Their latest collection is inspired by the Autumn Winter fashion collection 2017 and carries a Bohemian Collection and a Winter Romance Floral collection. The consumer should expect nothing less of what they have delivered in their previous products.

Customer Satisfaction

Loveheart2heart consumers are the essence of the Brand. Sunil Hinduja says he owes his success to them entirely and firmly believes in feedback for fit and comfort. And as fashion lovers they believe that every woman young or old wants to feel beautiful even in her sleepwear – they aim to please this very mind set. They provide an accurate size chart which enables the customer to decipher their exact size. There is also an exchange policy online which gives their consumers the flexibility to find their true size.


In Conversation With Sunil Hinduja, CEO Freedom Apparel- Loveheart2heart


Why the name loveheart2heart?

S.H: “We believe in making products with all our heart and want the customers to experience the same joie de vivre in their heart. That’s why ‘heart2heart’  – from our heart to yours!”


Who or what inspires you?

S.H: “The feedback from our consumers and the critique of friends and family inspire us to create new and improved styles and designs.”


How long after the launch of your company did you start pitching in social media?

S.H: “Being an online brand, we have a strong Instagram following and have been featured by a few bloggers too. We do not actively promote our brand –predominantly our purchase is from word of mouth and repeats purchase from our consumers.”

Now online - LOVEHEART2 HEART - 7

Could you describe your product packaging?

S.H: “Simplicity and pop – the two aspects of our product packaging that we wanted to stay true to and have continued to do so.”


Are the products produced in India or abroad?

S.H: “The core items like sleepwear, camisoles, underwear’s are manufactured in our factory that is in India. We import other items like Babydolls, Shapewear & Swimwear.”


What is so important different about your sleepwear that we need to know about?

S.H: “Youth centric, fashion driven, modern styling, simple yet chic. Our sleepwear appeals to all ages. We are quality driven and believe that quality need not be compromised by price.”


What’s your opinion on shapewear design and market?

S.H: “Shapewear design is a growing market. Women are becoming more conscious of not just what they wear for the world but what they wear beneath that can enhance their outerwear.

Now online - LOVEHEART2 HEART - 6 Now online - LOVEHEART2 HEART - 5This consumer is also very discerning – not only does the product need to define the curves but it also has to have the right elasticity to make it comfortable.”


How has been the response from Tier 1, Tier 2 and Tier 3 markets? What challenges do you face there?

S.H: “We have received great response from Tier 2 markets. Tier 3 is still a growing area with great potential. Online sales are yet to pick with this Tier from a medium and pricing perspective.”


How many orders do you ship in a day comparing 2017 against when you had just started?

S.H: “We ship almost 100 to 200 orders against 5 or 10 orders when we just started.”

According to you, What do consumers expect from the online shopping experience?

S.H: “The consumers expect that the visual look of the garment is justified in reality with the physical product that they receive in terms of colour, quality and finish.”

Now online - LOVEHEART2 HEART - 2 Now online - LOVEHEART2 HEART - 3 Now online - LOVEHEART2 HEART - 4

Was it challenging entering the lingerie industry?

S.H: “Not at all. We had been exporting nightwear to Europe and the Middle East since two decades. So the transition to the local market was not difficult.”


In which areas are products being sold? Did the online sales change in the market since the launch to now 2017 and how did customers show that success?

S.H: “The products of Heart 2 Heart are available online and the reach is beyond our imagination.

Selling online has made it possible to not only target Tier 1,2 and 3 cities but also remote places of India,  The sales graph has an upward trend and wehave grown Y-O-Y.”


How does a business owner determine if e-commerce is a smart solution?

S.H:  “E – commerce is the best platform for any brand to make its presence felt nationally in a short time compared to any other brand which would require a lot of funds to make a national presence.”


What is the autumn/ winter 2017 collection about?

S.H: “The collection is about bright colors, laces and the use of patches to bring in a trendy look into our new collection.”

What are your future plans for ?

S.H: “We wish to take the brand offline in the near future. We might also look at franchising the Brand.”


Share on FacebookShare on Google+Pin on PinterestTweet about this on TwitterShare on LinkedIn
Article Categories:

Leave a Comment

Your email address will not be published. Required fields are marked *