A new identity can do wonders for your company’s image. Human beings crave stories. We want to know the meaning behind everything and like it or not, that includes our brand’s new identity. Groversons Group recently introduced a new brand logo. At the same time, the company was keenly aware of the equity built up in the existing logo and brand identity and didn’t want to veer from it drastically. But, we love it and so will you. This is just the tip of the iceberg, though. A peek at what’s to come.
Groversons Group has successfully completed its 60 years in the Indian intimate clothing for women in India. The group is now the leading manufacturer of gracious and admirable ladies’ undergarments in woven, knitted and hosiery fabric.
On the 14th of April the company held an Annual Dealers Meet at the Crowne Plaza Rohini, a five star, in District Centre, Sector 10, New Delhi. Another Delhi Retailers Meet was held on 23rd, 24th and 25th April, 2018 at the Jaypee Siddhartha hotel, one of the leading hotels in India that personifies luxury. This opulent landmark not only provided supplemented comforts to the distributors, but also gave them the best hospitality experience. The brand’s distributors from all over India attended this event. The company has grown and drastically evolved since the last few years. The logo was redesigned keeping in mind that it was perfectly emblematic of what the new image of the brand stood for…the company’s new vision and mission of bringing a change in the market by providing a modern touch to their contemporary products. The company has launched a new merchandise range, new systems and policies, have led the company to redesign the new logo to help signal a new direction for the brand. The Groversons Group is well renowned for their style and quality in their product range for more than half a century.
“The new logo has been really appreciated by everyone from customers, to dealers, distributors and retailers. People have loved the new look and the image that the brand has undergone. The brand has stood strong for their well-developed in-house design and manufacturing facilities.” says, Siddharth Grover, Director, Groversons Group.
The company has always endured to provide high quality and comfort in the products. It constantly innovates with new trends and designs to keep up with the new modern woman. A fashion show was also held at the event, which was organised to showcase their wide range of collection. The opening of the show was done by launching their new collection i.e., International Collection (IC), which had different and gorgeous designs and luxurious fabrics. The IC collection has products of international standards and quality. The second new collection that was showcased in the fashion show was the CD series. The collection comprises of a blend of contrast colours, is supportive and comfortable yet has a trendy edge to and digital inspired prints. The fashion show also had the new articles that were launched in their existing brands like Miss-T and Super Girl, which had a wide collection of vibrant colours and designs and chic and teenage collection for today’s young girl.
The brand’s new range of sportswear was also showcased to keep up with a woman’s active lifestyle and it effortlessly combines a perfect fit with style and comfort. The collection is specially crafted to provide excellent support for a variety of low to high intensity workouts and looks great as well. The show had an exclusive and first-time preview of the newly introduced loungewear collection followed by an exclusively designed glam collection for the new glamorous look of the brand.
Mr Siddharth goes on to say, “I personally believe that change is not a threat, it’s an opportunity. For us, survival is not our goal, transformative success is. The ideology behind the new logo was to communicate the company’s new vision and mission values. It took months to visualise the new logo with the brand’s image. Certainly it was challenging as we didn’t want the new look to render the heritage of the company. But I totally abide by the fact that in today’s time, ‘the only thing that is constant in the world is change’. It was never more applicable than in today’s fiercely competitive fashion world where trends are born every day and are replaced by the next best thing. What really transforms and makes the difference is the ability to market oneself most distinctively and innovatively.”
Groversons Group understands that there is nothing in the world that adds to the self-confidence of a woman other than an outstanding pair of undergarments. They are specialised in crafting such exceptional pieces of inner wear for a woman that epitomises fashion.
The triumph of the group can be attributed to its competitive and uni-directional approach, new fangled techniques to manufacture the iconic products, and the philosophy of being conventionally contemporary.