In an annual study tabled in “Preferred Fiber Materials Market Report”, in which H&M Group ranks the world’s biggest user of sustainable cotton and man-made cellulosic materials (e.g. lyocell, among others). H&M aims to use only recycled or other sustainably sourced materials by 2030. With its yearly and steady increased use of recycled or other sustainably sourced materials, the group not only pushes the demand for widely used materials such as organic cotton, but also influences the scalability of new sustainable materials.
Nike tops the list of recycled polyester users. C&A is the world’s biggest user of organic cotton. IKEA is the biggest user of recycled cotton. Inditex is the second largest user of lyocell and the fourth largest user of preferred manmade cellulosics). Target is the third largest user of recycled polyester and the fifth largest user of preferred down. The North Face is the second largest user of preferred down.
All these companies show a deep commitment to scaling their global value chains of preferred fiber and to benchmarking their progress against the industry. These companies have also made significant investments in developing the supply chain needed to achieve the necessary measures of scale in preferred fiber production. What’s important is the growth of the 100 per cent club, those who have converted completely from conventional fiber.
