Hennes & Mauritz (H&M), the Swedish retailer has collaborated with Jabong and Myntra, the Flipkart-owned marketplaces for online sales of its merchandise in the country.
A spokesperson for H&M stated that this association would be vital for H&M’s present digital and physical stores in India. H&M had started its e-commerce store a year ago in India.
With this India becomes the second country after China, where the brand has other online platforms besides its own, to push sales. Janne Einola, Country Manager, H&M India, stated that the brand had plans to open new stores and develop its online space as well. Amar Nagaram, Head of Myntra and Jabong, said that H&M is concentrating on getting the best of fashion across the country as well as launching the brand’s latest trends, with this association.
This deal would give Jabong and Myntra exclusive rights to sell H&M’s merchandise in the country for about six years, though the company did not revel any details about the association.
Jabong’s and Myntra’s latest association with H&M is structured differently to meet the current regulations, which restrict marketplaces to have exclusive associations with brands. This is in spite of the fact that the two e-commerce companies have sole rights of eight global fashion labels for their online sales.
H&M products that would be available on Jabong and Myntra will start getting listed in the coming 3-4 months.