India’s leading online brand Pretty Secrets goes offline

March 17, 2016 written by
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India’s leading online lingerie brand, Pretty Secrets recently organized their first ever exclusive pop up in Mumbai showcasing over 400 products in lingerie, nightwear, swimwear and their upcoming range of activewear. The theme of the pop up was young, fun and sexy which is synonymous to the brand. The display involved colourful art installations on the walls, an attractive photo booth and a beautiful logo of the brand made with flowers. It was an interactive display where the products were the highlight of the installations as well as they were creatively placed on tables and racks for the viewers to touch and feel them.

The three-day pop up was open to retailers, fashion bloggers and customers from all across the city so that they could personally engage with the brand and its products, to experience all the products in person and also introduce them to PrettySecrets’ new online platform for retailers.

 

PrettySecrets, which has until now been an online lingerie brand, recently ventured into the offline market and is distributing their products directly to retailers through their online B2B platform, psretailer.com. “PrettySecrets has gone offline three years after its online launch as we wanted to maximize our online efficiencies and replicate the same offline through PSretailer.com. Now retailers based in remote areas have the same access to a PrettySecrets product as a retailer based in a Delhi or Mumbai”, said Karan Behal, Founder & CEO of PrettySecrets.

This new platform aims to bring the convenience and seamlessness of online shopping to the highly unorganized lingerie retail sector. By syncing inventories real-time across all platforms,

PrettySecrets is able to promise a fulfillment rate of 98% as against general industry norm of 65%, and will bring down delivery lead times to 5-7 days. The portal design is similar to any e – Commerce portal, except that retailers can purchase products in bulk.

Stocking PrettySecrets product is simple. You can log onto psretailer.com, enter some basic information and send your enquiry. PrettySecrets will then review your enquiry, assign a credit limit based on their due diligence process and within 2 days you can start browsing and placing orders. Once the order has been placed, the products are picked, packed and shipped within 48 hours of receiving the order and will arrive within 3-5 days of shipping.

The current supply chain involves distributors, wholesalers, agents, salesmen and then finally the retailers. PrettySecrets is moving away from this traditional format and dealing directly with the retailer. PrettySecrets is the first Indian lingerie brand to conceptualize and execute this unique idea and the initial response has been very promising. Over 50 retailers across Mumbai, Delhi & Punjab have already signed on.

 

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