Indulge yourself in Pure Chemistry’s first bridal collection

March 6, 2018 written by
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UK based luxury lingerie brand Pure Chemistry is pleased to introduce to you their exciting new bridal range Pure Rani. Named after Pure Chemistry’s CEO, Dimple Rani, the collection celebrates Dimple’s Indian heritage with festively colourful bridal lingerie & Sari’s. A step away from your usual white and ivory, this unique collection uses the most exclusive French leavers gold thread lace, Italian tulle in warming hues of champagne gold and fiery reds offering an exciting point of difference to the bridal market.  Hand finished with Swarovski crystals, each piece will become a cherished part of every bridal trousseau.

Contemporary in design, this sumptuously exquisite collection is sure to be popular for gifting all year round, with a palette suiting occasions such as Valentines and Christmas. Pure Chemistry illustrates a reciprocity of playfulness and desirable elegance that boldly incorporates the classical yet never compromises on comfort. Coquettish sheer insets, plays of leather ties, strategically placed cross effects along with cuts that show off the female silhouette.


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