ThirdLove, the bra and underwear retailer recently launched a marketing campaign that featured women with diverse sizes, age, gender identity, and ethnicity under the slogan, “78 sizes. One perfect fit.” With this the label has branched out in its sizing with 78 bra sizes. The collection has bra band sizes between 30 and 48 and cup sizes between AA and I, besides also having products in half sizes.
The label stated that each new cup size was tested on at least 20 women with different body types and breast shapes. The brand is also known for ‘Fit Finder’ questionnaire. This helps women find their best-fitting bra size and style before they navigate on the site about their choices. According to the company, over 11 million women have used this ‘Fit Finder’ questionnaire to find a bra that fits their body well.
The campaign regarding the 78 sizes is aimed at helping all women to feel valued and supported by the brands they love, stated the company.