One, an unconventional beauty who scorched the ramp and now a mother and entrepreneur, while the other, who believed in the power of the digital world and is a designer, a leading fashion influencer and a business woman. Both these power women are brand ambassadors of the luxury Italian lingerie brand Intimissimi and star in its new Spring/Summer 2018 campaign.
Supermodel Gisele Bündchen and super blogger Chiara Ferragni, two strong women convey to the world what women empowerment is all about in their unique way in this new campaign. Gisele is the main face of the #insideandout campaign along with Chiara. The promotion, as the brand itself states, is a tale of sorts dedicated to successful women who are an inspiration to others with their lives. The two fabulous personalities are perfect for the ‘Empowered Women’ campaign and look gorgeous in stunning yet feminine angles portraying their uniqueness beautifully.
The two stars have been photographed in Intimissini’s silk range along with new designs for the collection—the Elena and Eleonara bras with lace details, intricate embroidery, yet bold in their look as well as affordable. The unusual part is, the shots are all stylish and elegant with Gisele is draped in silky daywear and nude heels without a whiff of exposed skin, which means the brand is advertising lingerie without actually showing it. Innovative we say!