In order to deliver improved garment performance, US fibre producer Invista has unveiled a new tool to helps casual bra designers select the best fabric.
The Lycra Bra Fabric Finder technology has been developed in response to the current consumer-driven shift towards casual bras including wire-free bras, sports bra, bralette or bandeau. Invista says fabric selection is “critical” when it comes to deconstructed, casual bras as the garment design and construction remains important to bra quality and performance.
The new platform can help designers easily identify the best fabric construction and add functionality to any casual bra collection, Invista adds.
Melissa Minihan, vice president of marketing, intimate apparel, at Invista explains “Today, women want to be the best they can be and they’re tired of having to sacrifice support and shape for comfort—they want it all, Casual bras are not a fad that will die out. Their widespread, global appeal represents a style evolution, and the Lycra Bra Fabric Finder will make it easier than ever before for brands to meet this growing demand and gain market share.”
The technology works by encouraging casual bra designers to identify the desired comfort and support level they need to develop the bra in question, before choosing the shaping type, be it natural for a softer silhouette or power shaping for more defined curves. Designers then select the appropriate certified fabric, which Invista says goes through a rigorous testing process to ensure it meets the predetermined parameters of each IP-protected index.
As a result designers will be able to create the perfect casual bra that delivers the shape and support women need, and the comfort they want , Inditex says.