Urban Outfitter has partnered with Jockey to offer an exclusive branded collection of 80s throwback styles inspired by intimates styles of the 1980s.
Prompted by campaign imagery on retro Jockey packaging, Urban Outfitters reached out to the underwear brand to collaborate on a product line together.
From there, the two brands worked side-by-side to re-work archival Jockey products and produce a capsule collection made up of high-rise bikini briefs, Y-front hipster briefs, a matching sports bra, cropped tees and boxer shorts.
Between the fun, bright colourways and the sexy vintage-inspired cuts, the product really is a perfect representation of both of our brands.
The Jockey + Urban Outfitters collaboration is a great opportunity for Jockey to present its modern, on-trend designs while leveraging Urban Outfitters’ dynamic creativity and vibrant environments.
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