La Perla expands its omni-channel business in India

August 22, 2018 written by
La Perla omni channel bussiness expansion in india

The very stylish and luxe lingerie brand Lingerie brand is all set to spread its presence pan India through an exclusive e-commerce platform, men’s innerwear line as well as expanding its already existing shot-at-home facility. Sapna Shehrawat, CEO La Perla, is at present overlooking at operations of the exclusive e-commerce platform in the country. The launch for this is scheduled for November and named, Laperla, the site will offer the brand’s line of lingerie, loungewear, ready-to-wear and even accessories.


Besides, the brand’s shop-at-home service will be extended to more locations. A men’s innerwear line by the brand is also set to be launched this year in the country; this includes underwear and loungewear. Founded by Ada Masotti in 1954 in Bologna, Italy, the business was initially starts as a corset manufacturer. Julia Haart was appointed at La Perla’s global Creative Director in May 2016. It also included overseeing the brand’s ready-to-wear line.


Moreover, the brand is planning to adopt broader technology enhancements for consumers, which includes, a two-hour delivery service in the main cities, a 24-hour live chat with stylist and also a virtual fitting room for shoppers, which will also display the inventory of the customers’ previous buys of the brand.

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