The very stylish and luxe lingerie brand Lingerie brand is all set to spread its presence pan India through an exclusive e-commerce platform, men’s innerwear line as well as expanding its already existing shot-at-home facility. Sapna Shehrawat, CEO La Perla, is at present overlooking at operations of the exclusive e-commerce platform in the country. The launch for this is scheduled for November and named, Laperla, the site will offer the brand’s line of lingerie, loungewear, ready-to-wear and even accessories.
Besides, the brand’s shop-at-home service will be extended to more locations. A men’s innerwear line by the brand is also set to be launched this year in the country; this includes underwear and loungewear. Founded by Ada Masotti in 1954 in Bologna, Italy, the business was initially starts as a corset manufacturer. Julia Haart was appointed at La Perla’s global Creative Director in May 2016. It also included overseeing the brand’s ready-to-wear line.
Moreover, the brand is planning to adopt broader technology enhancements for consumers, which includes, a two-hour delivery service in the main cities, a 24-hour live chat with stylist and also a virtual fitting room for shoppers, which will also display the inventory of the customers’ previous buys of the brand.