La Perla the Italian high-end lingerie brand has launched a try- before- you- buy service which lets customers try on items at home before committing to buying them. Available in the UK, US and France, Germany and Italy, the facility is accessible via La Perla’s website where shoppers select the Try & Buy icon. The goods they order are delivered, with customers having a 48-hour window to try on the items and decide whether they want to keep them. No money is taken from their debit or credit card until they’ve decided. If the customer decides to keep the purchased item, La Perla will charge the customer via the method of payment provided.
Future plans include adding a two-hour delivery window for the service, live chat with stylists around the clock and a ‘virtual’ fitting room that knows the customer’s order history.