Triumph International one of the world’s leading underwear and lingerie brands unveiled its new logo as a new brand identity that has evolved with craftsmanship in making lingerie for women since 1886. The parent company has been pushing a new corporate identity since last year. The launch includes a new look and feel and an integrated campaign. It reflects the commitment. The logo was unveiled at Grandmamas Cafe, a cosy cafe to relax at in Lower Parel(Mumbai) that can be best described as Victorian tearoom meets mid-century nostalgia in keeping with modern times which evokes the comfort of a grandmother’s living room and present at the event were Femina Miss India finalists, Jennifer Kapasi, Head of Operations, Triumph International (India) and Shalindra Fernando, General Manager, Triumph International, India and Sri Lanka. Looking to the future, the company sees Triumph leading the way with even more innovation, beautiful design and perfectly fitting garments.
“Ideally we are very good designers with good marketers. We posses really good products.
Today we also have a on going partnership with Femina Miss India, where “confidence” is a part of the
program. We’re proud to be “the maker of lingerie since 1886″ with a reputation for providing outstanding quality and exceptional craftsmanship. We want to appeal to as many people as possible. Our new collections are launched 3-4 times a year. Our audience remains the same but we want to cater to the assured customer who really knows what she wants and is confident of who she is. Targeting the age group of 18 to 35. Our new branding is more reflective to what the brand is. We are really focussing on expressing our European heritage. Uur beautiful new logo conjures up everything we stand for and where we want to go,” said Shalindra Fernando, general manager, Triumph International, India and Sri Lanka.”
As an iconic global lingerie brand, Triumph has upgraded its image to really stand out in the competitive intimate apparel market, making the brand more enticing for the consumer. Looking to the future, we see Triumph leading the way with even more innovation, beautiful design and perfectly fitting garments. To read more about the main event follow up with L-n-L latest issue (APRIL2016) .