The year has flown by and we are already gearing for a fresh and bright new year with new beginnings. Sounds, clichéd, we know, but it is what it is. The past year was marked with many exciting and fun happenings in the world of lingerie and we’ve tried our best to encompass all of them in these few pages. So, here’s a bird’s eye view of what LNL brought forth in 2018…
Market Analysis of maternity intimate wear
The post pregnancy and post maternity period is a short one and hence women tend to spend little on this category of innerwear and stick to essentials only. So, there is a huge demand for variety in this very important segment of intimates and we trace, the opportunities, challenges, and the impact these have on the market growth during the forecast period.
Maintaining inventory in a bra factory
Raw material stock, work in progress, finished goods stock maintained in the premises to sustain the running production process. An important and significant aspect of any factory, an inventory also has huge financial implications.
Hence, maintaining a good and perfect inventory is crucial for any factory. Mausmi Ambastha traces what defines the inventory in a bra factory and its importance.
A review of the Indian Swimwear Market 2017
Industry data and industry future trends help identify products and end users in turn driving revenue growth and profits. An in-depth insight by leading players of the segment tell what are the key factors that influence the swimwear market of the country, the forecasts, analysis and discussion of important industry trends, market size, and market share estimates. This one segment is bound to witness exponential sales in the future due to new innovations and advancing technologies.
Spring/Summer 2018 beachwear fashion trends
It’s the season to be merry and head to the beach for some fun frolic on the sand and in the sea. A much-awaited season, it’s good enough reason to choose new swimwear and flaunt it as well. A peek into what are the upcoming trends and new styles. So, if you’ve been donning the same swimsuit since years, it’s time you take a re-look and reinvent it with some funky and innovative pieces.
All about camishapers…
Acquiring an hourglass figure requires a strict fitness and diet regime; however, there are ways to get those curves in minutes, thanks to camishapers. An easy and quick way to cut the flab on the tummy, lower abdomen, etc., a camishapers makes one appear two sizes smaller. With different styles and sizes available, available, this new shapewear is making quite a noise in the market and we believe it’s here to stay for good.
Vibrant and colourful innerwear for summers
Relaxed, effortless and easy…summer style is often all this and more; and, fun, kaleidoscopic colours come out of the wardrobe to display sunny dispositions to match the season. So, why not take this colourful trend to the innerwear segment as well? This summer season was all about a strong, vibrant palette as well as soft pastel hues and destructured garments for an ethereal look. While simplicity is much loved by many, it does not hurt to add pops of colour on it as well and add a dash of style to your intimates.
Thinking outside the briefs with prints
Men’s innerwear has evolved and gone through several changes through time and prints have made their way into this gear. Introduced about 15 years ago, prints in men’s underwear though, have been a sporadic offering by brands. Today, they have risen in popularity, especially amongst the youth and even the older generations. Here, we take a look at what’s in demand, the different trends, the colours, the prices, et al, that define prints in men’s underwear.
Summer swimwear for men
This is for the men, as is obvious; if you haven’t thought of what you’ll wear to the beach this summer, it’s high time you did. Fashion-ready is the new mantra in men’s swimwear too and this season, we give them a lowdown on how to dress up for that sojourn at the beach or that pool party. So, if your swimwear needs an overhaul, it’s easy to do so with these pointers.
Period panties, the growth of a unique innerwear
Periods…that time of the month that every girl and woman almost dreads is never a comfortable one. To add to the discomfort and pain, the problem of stains and leaks is a constant fear and one can’t be too prepared to tackle it. Sensing a void in this all-important segment, many brands introduced ‘sanitary panties’ or ‘period panties’ as they are called a few years ago. We delve into this significant category that is growing greatly.
Bricks with clicks, an inevitable integration
The surge in e-commerce platforms in recent years has almost eaten into the sales of brick-and-mortar businesses. However, since some time, the online has been looking at integrating with the age-old retail as even today, customers like to touch and feel the product before buying. So is the case with lingerie; most lingerie brands are synergising their online and offline presence aiming to offer their customers the best deals in turn retaining them.
Comfort and flexibility rules kids’ innerwear
Kids’ innerwear has always been an important and significant segment and from basic, it has now turned to a trendier one that is high on comfort and flexibility. Children being naturally intuitive beings immediately sense the harshness on their skin if any and reject it. Brands, too with time have evolved and started paying more attention to the comfort factor and offering softer fabrics and high quality waistbands while overall making a trendy and stylish product. Tracing the growth of this important category in innerwear…
Microfibre innerwear, the pros and cons
This synthetic fibre is gaining immense popularity in not only outerwear but also innerwear and brands are fast lapping up the benefits of microfibre and including it in their collections. But is microfibre really that good and safe compared to good old cotton? We delve into the pros and cons of this synthetic fibre that seems to have taken the intimates industry by storm.
Is Jockey facing competition from other brands in men’s innerwear
Until a few years ago, brand Jockey ruled the men’s innerwear market without so much as any other brand nearing its sales and profits. A lot has changed though, in recent times and there are brands that are slowly and surely making their mark felt in this segment. So, are these brands creating a dent in the monopoly of Jockey, while silently making inroads in men’s innerwear? Are they set to overthrow the domination of this one brand that has ruled this important segment for so long?
Managing products returns by e-commerce platforms
Returns have been a regular element of retail shopping with brands and stores coming up with innovative ways to handle and minimise it. However, when these returns come from the online space, they can prove to be quite a challenge. Besides, the online space being relatively new in the country, shoppers are exuberant that they can return the products. Hence, at present, brands are adopting various ways to minimise these while also ensuring that it does not eat into their sales. However, a set returns policy for e-commerce is the way ahead. We take a look…
Jockey’s leadership in men’s premium innerwear…under threat?
In a two part-series, we have delved deeply into the evolving dynamics in the men’s premium innerwear segment. Up until a couple of years ago, this segment was dominated by Jockey, which grew to humongous proportions. However, in recent times, it seemed that the brand was cannibalising itself and new entrants into the category were slowly and surely making their presence felt. So, would these other brands be able to create a dent in Jockey’s monopoly? Or will they all exist and grow equally?
The importance of product packaging
Innerwear, which is considered as only the bare basic necessity in India, without so much as an ounce of thought given to its packaging, has now evolved into that all-important trendy garment that’s enticing and alluring. And hence, even the packaging has become thus. But is having elegant, elaborate packing for innerwear really that important? Does it really attract customers and drive sales? We try to find out…
Do men shop for lingerie?
In a conservative country like ours, men are rarely seen strolling through the women’s lingerie section, leave alone shopping for it (unless maybe online). However, in recent times, shedding inhibitions, they too have started buying innerwear for their women and not necessarily through e-commerce sites. Perhaps it’s a trend that is fast catching up in India and may soon become commonplace here as in the West. We delve into this hesitant psychology of men to hold back from this activity and trace the changing attitudes of men in general, which is getting more open and relaxed about it.
Tackling the returns of tried and soiled lingerie
Trying on lingerie before actually purchasing it is common practice across the globe, even if you know your perfect size. However, customers are always given a fresh piece, especially if requested. Also, it’s natural that products do get a little soiled no matter how carefully they are handled, while storing them and putting them on display. So, do retailers and dealers handle this sensitive issue of ‘returns’ of such lingerie? LNL explores this space and the norms therein.
Iconic brands of India
Legendary, iconic, renowned, celebrated, are all adjectives applied to those brands that have made a mark and even changed the very face of the industry. Just like Rome was not built in a day, so also this status can’t be acquired in a few months or years for brands. LNL takes a look at some of these names in the intimate wear industry who have not only been trailblazers but have also made a a huge difference to what and how people buy in innerwear.
Bringing style and substance to good old lingerie…
From being basic innerwear with the same style and boring regular colours, lingerie has turned into something of a fashion accessory today. Now, it’s all about being trendy, chic and ‘feeling good from within’, which translates into ‘feeling good from the outside’ that’s become an integral part of innerwear. People shop for lingerie that suits their personality, just like they shop for outerwear. So, style and substance is as important in innerwear as it is in other things. We profile 20 designers who offer exquisite designs in this much-popular segment crafting exotic and gorgeous pieces for today’s stylish women.
Young brands that leave us captivated
The old players in the segment certainly have had a head-start and those who came in a couple of decades ago have faced competition head-on. However, there are those who are below 20 years and have soared to great heights in this short time. Their lingerie is all about being uber cool and fashionable and appeals to youngsters with its allure and appeal. Here are those 20 brands that are under 20 years and have made an impressive journey in intimate wear in a short time.
20 inspiring women in the space of innerwear
Overcoming societal and other adversities, having high endurance levels and scaling great heights have always been an innate part of women since the beginning of time. Being subjugated and dominated in a highly patriarchal society ahs never deterred them from attaining what they want and even making inroads in the industry ruled men. So, is the case with the intimates industry…there are those women who have broken all such barriers and forged ahead emerging as stars in this segment. LNL takes a look at 20 such women who have redefined lingerie itself.
TLC for your lingerie
How many of us think of lingerie as delicates and handle it with utmost care? Surely no many; however, lingerie, especially bras need to be handled with a lot of care and need extra tending to as it delicate and sometimes even fragile (in the case of lacy innerwear). Though it is a garment that is not visible yet necessary, it is important to load it with dollops of TLC, more than other garments. So, here’s how to care for your lingerie that would make it last longer and stay in shape as well.
Organic innerwear, an ethical choice
In a day and age where almost every choice we make is turning into an eco-friendly one, can innerwear be left behind? Making ethical choices is always a good thing and turning to go organic even in your innerwear is a part of that. So, here’s all about organic innerwear and how it helps save the environment in its own way, while also being good for your skin.
The rise of men’s athleisure
Active wear was hardly such an integral part of our lives a few years ago as today and men’s athleisure has caught on tremendously in the past few years. With fitness and sports becoming increasingly popular and many making it a part of their routine, sports wear has almost changed the way people dress.
To top it all, celebrities earlier endorsed brands; now they are launching their own sports wear lines. So what is the future of men’s athleisure in India? LNL takes a close look.
Lingerie turns into trendy outerwear
Flaunting innerwear was never the norm some years ago; however, these days, we see a lot of ladies don their innerwear as outwear upping the fashion quotient. Yes, lingerie, especially bras can be worn as outerwear too. With numerous styles and designs, it’s easy to wear this essential piece of clothing as outerwear and look absolutely gorgeous, not to mention the various perks this ensemble offers such as less shopping and breaking the internet. We tell you some ways to don your innerwear as outwear and simply slay it.