Loveday London takes inspiration from the intrinsie world of butterflies for the relase of its AW17 collections, a subject close to designer Luisa’s heart.

The butterfly is elegant and beautiful she is the essence, embodiment and symbol of the divine feminie. She radiats grace and tenderness and awareness and energy of another way of being.

Loveday London has explored tonal contrast, symmetry, linear definition and sumptous  colours in collections embodied by  the brands signature leather and lace combination.

Bold designs are found in the ‘Huntera’, ‘Zerena’, ‘Elfin’ and ‘Atala’ collections.

The brand sees the introduction of a highly- anticipated ‘classic’  collection throughout this exciting season.