LYCRA® was a huge athleisure attraction with its new offering  At INTERFILIÉRE New York

October 27, 2016 written by
Lycra Moves Athleisure lacenlingerie

LYCRA® fiber, which is owned by INVISTA, exhibited its new LYCRA® MOVES ATHLEISURE™ platform and capsule collection at INTERFILIÈRE New York. Prior to the exhibit the brand unveiled their fiber solutions for Athleisure Apparel.

INVISTA created the LYCRA® MOVES ATHLEISURE™ platform as a one-stop shop for athleisure solutions, allowing mills and brands in the intimate apparel segment to easily enter this growing market and expand their business. The selected fiber technologies deliver a range of performance benefits including moisture management, comfort, and fit:

LYCRA® COOLING technology offers moisture management to keep the wearer cool, dry and comfortable all day long, while also providing outstanding shaping benefits.

LYCRA® BLACK technology provides deep, rich colors and virtually eliminates grin-through in dark stretch fabrics.

LYCRA® W technology offers deeper, rich coloration, outstanding whiteness, uniformity, and superior recovery power.

LYCRA® SOFT COMFORT technology delivers increased flexibility for fitting in-between sizes and comfortable compression, ideal for garments requiring flexible fit like sports bra.

LYCRA® SPORT technology is engineered to deliver exceptional comfort, fit, and support to activewear fabrics.

LYCRA® T400® technology combines durable stretch and recovery with moisture management benefits.

A live model fashion show of the capsule collection on the catwalk was also be a part of the presentation at New York.

“The LYCRA® brand is a business connector in the apparel industry, and we offer the most robust insights, solutions, and contacts in the market,” said Pattie Ficorilli, Sr. Marketing Manager Intimates. “We have the skills and knowledge to provide buyers and brands with the solutions they need to capture their share of the expansive athleisure market.”

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