French Etam Lingerie by Minor
Minor Corporation makes a new move in the year 2017 with the introduction of “Etam” – the French lingerie brand that inspires women all over the world – aiming to rock the premium segment dominated by international brands and to win big share in Bt10 billion-worth market.
The brand highlights its unique designs, quality lace and will be 100% imported. The big budget will be allocated for the opening of 8 more new outlets, bringing the number of outlets to 20 by the end of this year.
Throughout 2017, the company will officially inaugurate “Etam” – premium lingerie from France boasting the quality French embroidery, unique styles and patterns that are suitable for Thai women, as well as a great selection of nightwear. The new products are targeted to reap Bt1 billion in sales revenue in three years by undertaking market penetration strategy throughout the year to fight fiercely in the Thai lingerie market which is valued more than Bt12 billion.