Wake up with a bang, and forget your monotonous old routine as the craziest Morning Fitness Party in town shows you how its done! Experience the best trainers, the greatest music and healthiest Food.

The Morning Fitness Party brought to you by Mumbai Mirror is India’s largest morning workout movement that stitches ‘conscious’ and ‘social’ fitness together via a series of early morning indoor and outdoor fitness activities. The party promises high energy, enthusiasm and fun – making it attractive for not only fitness enthusiasts but also for the fitness curious i.e. people who are on the lookout for unconventional fitness regimen that can help them transition to a healthy lifestyle.

In the city that never sleeps, morning parties are revitalising the weekend routine, offering a fresh new option to people exhausted by the movie-dinner-coffee-clubbing routine. Many people may not have the motivation to head out to a gym.

Events like these help them break the barrier of reluctance towards fitness in the morning. Morning Fitness Party is a revolution in the fitness industry and the largest fitness party in the country. It aims to change the way our population perceives fitness and make it fun and interesting for all. It does so by introducing the newest and revolutionary workout forms, through sessions conducted by the best of the best in the industry including Ramona Braganza, Mickey Mehta, Sucheta Pal, Namrata Purohit, Abbas Ali, Nupur Banerji, and Shivoham, among many others.

They supplemented this with specially curated music and a healthy dose of partying, and created a unique experience at each event. They combined with the best of trainers, in Sun & Sand Mumbai on  Dec 16th, and on 17th Dec at   the Park, CP, New Delhi. Lingerie Shop has been a sponsor with them for their sessions in Mumbai and Delhi where a dedicated zone was provided to the brand to interact with the audience through interactive games / session and fitness challenges. The winners were instantly gratified by the brand through gift vouchers and hampers from Lingerie Shop and Liv it Up.

Commenting on the occasion, Radhika Goenka, founder of Lingerie Shop,  “Morning fitness parties, a times group initiative is something new and full of energy. It focuses on the  paradigms of fitness and beauty and has other major sponsors supporting the initiative. To partner with times group on such a thriving opportunity was something that I would not stop myself from doing. Lingerie Shop is all about celebrating a women’s inner beauty and through this initiative we were able to focus on her the outer beauty through fitness and healthy living!”

In other news JOYA – India’s finest exhibitors of fashion, food, jewels, home styling and decor products as well as art all came under one stunning dome in Mumbai for JOYA.  A luxury/ lifestyle exhibition spread across two days of sheer magic! Lingerie Shop, the country’s one stop shop for all things lingerie, showcased their Be Mine collection at the exhibition this year.

The Lingerie Vending Machine was also on display for the first time ever here and received great response and visibility.

We had social influencers and media present at the venue including Miss Malini, whose team did an entire feature on the Vending Machine on her blog and SM.