Myntra acqui-hires logistics startup InLogg Flipkart-owned online fashion website Myntra has made its fourth acquisition. It has acquired
Bangalore-based logistics startup InLogg for an undisclosed amount. Fashion e-tailer Myntra. This
move that will further strengthen the supply chain capabilities of the Flipkart-owned company.
The core management team of InLogg comprises Preeti Jain (CEO), Rajat Khanduja (CTO), Prateek
Gautam (Head of Product and Operations) and Hemant Agrawal, Head of Business Development. It
will allow Myntra to leverage local and regional players to enhance its reach, reduce delivery time
and develop a plug-and- play model which can be scaled in the future, she added. This is the fourth
technology-led acquisition for Myntra. Myntra’s vision is to use technology to democratise fashion.
With an 80% year-on- year growth. InLogg is Myntra’s fourth technology-led acquisition. Earlier, it
acqui-hired Bengaluru-based tech ventures Cubeit and Native5.
InLogg was started in 2015 and has expertise in fulfilment, technology, and business and is looking to
standardize logistics in remote areas. Myntra added that InLogg is stitching a composite supply chain
of regional courier companies across states in India. The company has a technology solution that
provides a software-as- a-service (SaaS) which will help in shipment lifecycle management, mobile
apps for pickup, delivery, returns, cash on delivery, reconciliation, reporting and analytics.