Myntra Insider is expected to have 10 million users under its umbrella in the next one year.
Online fashion platform Myntra has launched a loyalty program ‘Myntra Insider’ in a bid to increase the traffic and engagement on its website and mobile app.
The company expects user visits to increase from 40 times in a year to almost 100 times, which will translate into higher sales. “We want customers to come on the app and spend more time with our content and commerce,” said Ananth Narayanan, chief executive of Myntra-Jabong. “The more users come, the more hooked they are and then buy more.”
Myntra has also partnered with companies such as Zomato, TataSky, BigBasket, PhonePe, BookMyShow, EROS NOW, Zoom Car, Gaana, among others, for users to be able to redeem points.
Users will be able avail benefits such as early access to sales or points to purchase products. Some other benefits include experiences such as styling, fashion assistant, among others.
“We are basing the entire program on engagement and consumer behaviour. Customers get rewarded for visiting Myntra, for providing reviews and ratings. This will lead to more retention, more repeat visits and less uninstalls,” said Narayanan.