Myntra will be launching it’s mobile website back again to recover their lost customers due to the ‘app-only’ move. Many customers are reluctant to download apps for it leads to clearing up mobile memory space, hence it is a good decision to reopen the mobile website to attract customers who come hunting for the brand via search engines.
The move comes just nine months after the Flipkart-owned company shut down its ecommerce website to sell products only through its mobile app, triggering a debate among online retail startups on whether an app-only strategy will work or will it backfire.
The fashion portal had moved to an app-only model in May last year for two main reasons 70% of its revenue was coming from mobile apps and the country’s mobile-first generation was its target audience.
