Myntra will re-launch its app next month in a new avatar which it claims will be more social and emulate a mall shopping experience on mobile devices.
The Flipkart-owned online fashion retailer is aiming to double the gross merchandise value of goods sold on the platform to $1 billion in 2016. Myntra shut its website and moved to an app-only platform in May this year.
The new app, called Myntra V2 (short for version 2), will be social in nature and display a different app to each user based upon their previous app visits, likes on Facebook and other social media plugins such as Google+. Every Myntra user will see a different version of the app based on their likes.
The 300-member Myntra tech team will evolve Flipkart’s already built features such as image search and chat plugin Ping into newer features to suit fashion shopping for users. In the current Myntra app, users can build their own looks and share it with others.
The new Myntra app will remain of the same size, which is less than 10 MB, with its native features.
Myntra will use a hybrid strategy of using outsourced cloud services providers as well as use the in-house data centres established by its parent. Myntra currently depends on data centre providers such as Amazon Web Services (AWS) and Netmagic.
The company has about 20 million downloads of its app in India and claims to be the largest seller of fashion apparel online with an annual gross merchandise value of goods sold at $500 million.
