Naja, which launched in 2013 and prides itself on being empowering to women is changing the way people look at the color ‘nude’ in the fashion industry. Naja pronounced as ‘Na-ya’ has gotten so much attention from the media in such a short span as compared to so many other mass lingerie companies. Their latest collection of bras and underwear are available in seven different shades of “nude” to suit a wide variety of skin tones. Their collection includes briefs, bras and g-strings made to suit different skin tones.
Naja’s most recent collection sells intimates from ivory with pink undertones, to dark beige with red hues, to a deep espresso colour, and the company have said there are more shades are to be manufactured. They manufacture bras from S going up to DDD and produce matching underwear in size 2XL.
Naja manufactures their products in a factory in Colombia, Girald’s motherland, paying their workers above minimum wage and including healthcare benefits and flexible work hours. The label primarily employs single mothers or heads of female households to continue their vision as a female-owned and controlled business. As Naja aims to combat the ongoing social issue facing single mothers who have a difficult decision between earning money and caring for their children, they also provide every child of their garment workers with books, school supplies, uniforms and paid school meals. Naja’s founder and CEO, Catalina Girald developed her own supply chain to make things work. Instead of producing 10,000 units per style in 12 months.
