Shapewear, has always stayed away from the idea of sexy. The concept of Knickers too was never flaunt worthy. These high waisted pants and Spanx-style separates always were counted as unfashionable and designed to look good under clothes, not without them.
Esteemed Australian lingerie line, Nancy Ganz, has however decided to revamp this commonly-held belief that shapewear isn’t sexy, by way of their new ‘Lingerie With Benefits’ collection.
The collection features big pants with a French-influenced twist as well as sexy one pieces and pretty, supportive bras. Priced between AUD $44.95 and AUD $149.95, the collection prides itself in featuring shape-controlling technology.
The collection accentuates the idea of delicate and feminine. And is ready to be launched by this week to time the release of the Bridget Jones film, The collection is aimed as a celebration of the Bridget Jones knickers and the makers believe this perfect timing will help in the process of the sales.
The range can become ‘a part of a woman’s every day, essential to avoid the awkward quick change’, the brand claims. The fashion-forward Lingerie With Benefits collection was shot by Stephe Chee and it is available for purchase on their website now.
The Nancy Ganz Lingerie with Benefits is on sale at David Jones and Myer too.