New bridal and lingerie line launched by H&M

May 2, 2019 written by
H&M

The brides-to-be this season have more reason to be jubilant as H&M, the Swedish fashion brand is entering the bridal lingerie segment and has launched vintage-style lingerie with a contemporary twist for the new-age bride in its Spring 2019 bridal collection. So, an off-shoulder lace top accompanied with a full-skirted satin lower, a two-piece top and skirt set, a sleeveless lace shift dress, long-sleeved lace and chiffon gowns, are a part of the line.

Bodysuits, lace bustiers, satin robes, and traditional garters, etc., are a part of the lingerie line and available in a range of colours such as white, black, ivory, and navy blue. Earlier, the ready-to-wear label and Other Stories (A part of the H&M Group) had also introduced its first women’s bridal capsule line.

24 Jan 2006, Cumbria, England, UK --- The H & M shop in the Lanes Shopping Centre, Carlisle. --- Image by © Ashley Cooper/Corbis

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