US fibre producer Invista
has unveiled a new tool it says helps casual bra designers select the best fabric in order to deliver improved garment performance.
The Lycra Bra Fabric Finder technology has been developed in response to the current consumer-driven shift towards casual bras including wire-free bras, sports bra, bralette or bandeau. While garment design and construction remains important to bra quality and performance, Invista says fabric selection is ‘critical’ when it comes to deconstructed, casual bras. It adds, the new platform can help designers easily identify the best fabric construction and add functionality to any casual bra collection.
Today, women want to be the best they can be and they are tired of having to sacrifice support and shape for comfort—they want it all," explains Melissa Minihan, vice president of marketing, intimate apparel, at Invista. ”Casual bras are not a fad that will die out. Their widespread, global appeal represents a style evolution, and the Lycra Bra Fabric Finder will make it easier than ever before for brands to meet this growing demand and gain market share. The technology works by encouraging casual bra designers to identify the desired comfort and support level they need to develop the bra in question, before choosing the shaping type, be it natural for a softer silhouette or power shaping for more defined curves.
Designers then select the appropriate certified fabric, which Invista says goes through a rigorous testing process to ensure it meets the predetermined parameters of each IP-protected index.
As a result, Inditex says designers will be able to create the perfect casual bra that delivers the shape and support women need, and the comfort they want.