Innerwear retailer, Centaurus Lifestyle Brands Pvt Ltd, has launched a new fashion Innerwear line for boys in August 2017, in a move to broaden its demographic reach. Noty Nik product line is focussed on kids and designed with great care for the 4years to the 12years-old bracket.
With the growing segment of discerning consumers in India, they are seeing a lot of opportunity in the kids- boys innerwear market. Today’s well-informed kids, due to increased penetration of media, have become very demanding. They have increasingly started contributing to purchase decisions. Centaurus Lifestyle Brands observed an opportunity in the vacuum that existed between the latent demand and supply of high-quality fashionable innerwear for boys in India and since the company loves being ahead of the curve they put some well-deserved spotlight on untapped markets making a massive difference. Since there are not many kids- boys innerwear brands in India, this newly-launched boys innerwear brand Noty Nik is one such example. The reasons for children becoming more fashion and brand-conscious, they want to spoil the parents of the little ones with umpteen choices. Noty Nik has received a great response and is excited about the launch.
Noty Nik innerwear focuses on modern and playful styles for young boys. The brand truly focuses on the next generation of greatness. Their logo represents the young- current, cool, and fashionable kid and the innerwear product line includes briefs, boxers with outer elastic and inner elastic made of 95% Cotton 5% Elastane with bio finish, boxer shorts made of 100% cotton woven fabric and knit fabric, basic vests with super combed fine cotton. The fabrics used is very light and thus provides a comfortable experience.
The boy’s innerwear products are crafted out of superior quality and are available in a variety of vibrant colours and quirky cartoon prints.
The market for kids undergarments in one of the fastest growing in India. Understanding the gap for boys undergarment in the age group of 4yrs-12yrs, which is 30% of country’s population, they have worked on trendy designs with great print and colours which attracts the boys of this age group. With their fully organised supply chain, they are creating a strong foundation.
The boy’s products are available to customers from the exciting price range of Rs. 289 to Rs.469. The brand plans to launch innerwear for boys from the age of 12yrs to 16 yrs soon.
Noty Nik’s products are sold via their distributors which is their main channel of sales. Their distribution centres are present across PAN India. Noty Nik products will also be available in the International Market by 2018. Recently, they have also signed an agreement with Reliance in a total of 126 stores. They have also partnered with more online portals without sacrificing the brand image by ensuring that the product and the brand are positioned correctly. Noty Nik’s products will also be available to consumers via major e-commerce platforms such as Flipkart, Limeroad, Amazon and more.
