Oysho’s New Olympics-Inspired Gymwear

Oysho has several different product lines: lingerie, gymwear, sleepwear, beachwear, accessories and footwear. The collections are carefully selected to offer comfortable, quality items which are stylish and fashionable.

Oysho’s client is a natural, independent and self-confident woman who pays attention to detail, values quality and incorporates the latest trends in her outfits.

Oysho’s New Olympics-inspired Gymwear was launched by H&M.  The ‘For Every Victory’ collection of activewear to coincide with the upcoming Rio 2016 Olympic Games. It seems Olympic-inspired fashion is becoming a trend, with Spanish brand Oysho the latest label to drop Olympics-worthy sportswear.

As for the Oysho gymwear 2016 collection itself, it presents some clear statement pieces including oversized text-print t-shirts, sports tops and tank tops. Then, just by looking at the leggings, one knows for sure that getting bored with the Oysho Warrior collection is not an option: from cropped ombre geometric leggings to white block options to even floral ones, the collection invested its time to make gym time fun time indeed.

Evocatively entitled ‘Warrior’, the style of the Oysho spring 2016 gymwear collection embodies a strong independent woman, who has ‘fitness’ and ‘oriental culture’ on her list of interests. Showcased are fabrics like mesh and lycra in striped patterns and laser cuts.

‘Warrior’ combines classic activewear lines with a positive and determined attitude, clearly visible within the many cozy, yet fierce items, such as the accessories and technically well developed pieces of clothing that will help us prevent seat stains. The collection’s main colors, namely blue, red, black and white, accentuate such aspects, enhancing the figure and creating strong color-blocking contrasts. Bold red items remind us of China, while red combined with white recalls Japan’s national colors, lessening the distances between western and oriental philosophy, as well as attitude towards sports.

To help us better imagine the collection’s sources of inspiration and aims, Oysho released an accompanying video full of strength and willingness to improve oneself, wherein two fighting models channel the Warrior style. Made in collaboration with Spanish artist Ernesto Artillo, whose contemporary and quirky portraits and collages often mix art with fashion, Oysho’s Warrior video features a one-of-a-kind soundtrack too. Created by Najwa Nimri and Carlos Jean, ‘Bonzo’ helps emphasize the collection’s independent and strong attitude, giving the video’s viewers an almost mystic experience.

Oysho was created in 2001 and is present in 44 countries with over 600 stores worldwide, selling online in over 32 markets via its website www.oysho.com