Paris’s biggest lingerie and swimwear show organised a runway free-for-all with guest star Pamela Anderson who attended the three-day event at Paris’s Porte de Versailles exhibition centre where she showcased her latest lingerie collection for British lingerie and erotica label Coco de Mer. She soared to fame as beach babe C.J Parker on Baywatch in 1992. And Pamela Anderson – who certainly knows a thing or two about swimwear – looked absolutely incredible as she arrived at the Rock My Swim Fashion Show in Paris. Pamela Anderson oozed glamour as she flashed her lean legs in a semi-sheer black glittering gown. Adding a further element of sexiness, the garment boasted a semi-sheer element on the lower half – allowing Pamela to flash her toned pins. For this edition of the event, 400 members of the public joined digital influencers and the fashion to discover the latest beachwear trends. Mode City’s Rock My Swim platform has a redirecting function that sends shoppers directly to the e-shops of big brand names such as Banana Moon, Billabong, Freya or Empreinte. Viewers can conveniently buy bikinis and one-pieces straight off the catwalk in a few simple clicks.
Rock My Swim, the trade show’s first catwalk show opened to the public, featured collections by French and international brands, including Banana Moon, Empreinte, Freya, Lise Charmel, LOU, Maison Lejaby and Maryan Mehlhorn.