Paytm Mall, owned by Paytm E-Commerce, is currently the third biggest player in India’s rapidly-growing online retail space.
Paytm Mall, the e-commerce venture backed by China’s Alibaba Group, is looking to deepen ties with regional retailers as well as partner with top online grocer BigBasket to compete with Walmart-controlled Flipkart and Amazon’s local unit, a company executive said.
Patym Mall, owned by Paytm E-Commerce, is currently the third biggest player in India’s rapidly-growing online retail space. The company already has a revenue-sharing partnership with Future Retail, which owns hypermarket stores like Big Bazaar and fashion shops.
It is now set to forge a partnership with BigBasket, also backed by Alibaba, Amit Sinha, the chief operating officer of the online marketplace, said “We are in the process of integrating BigBasket on our app, Sinha said. “When we talk about partnerships there will be brand partnerships, there will be retail partnerships – and not only with pan-India retail chains like Big Bazaar but also with regional, local city-based brands,” Sinha said.